Carlsbad, CA, April 24, 2019 – Q-Free is excited to welcome Trisha Tunilla as the Vice President of Marketing for Q-Free America. Trisha joins the Q-Free team from McCain, Inc., a member of the SWARCO Group, with over a decade of experience marketing in the ITS industry.

While working as the Director of Marketing at what was previously McCain Traffic Supply, she led McCain’s efforts to establish strong brand recognition; modernizing their appearance, documentation, and messaging throughout the traffic signal operations industry. As a result of her hard work, outgoing personality, and dynamic approach to marketing in a fast-changing, technology-based industry, Trisha is regarded as one of the top two marketing executives in the North American ITS industry.

Trisha will be responsible for managing Q-Free’s technical, commercial, and internal marketing efforts in North America to increase brand awareness and promote the company’s industry-leading smart mobility platform. In addition, Trisha will develop and implement a marketing plan specific to the North American market in line with Q-Free global messaging.

Reporting to the North American SVP, Morten Andersson, she will be based in the Carlsbad, California office and support the complete Q-Free America product portfolio including Inter-Urban, Parking, Tolling, and Urban (Intelight) solutions.